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Get a lawyer-approved, quick and dirty legal checklist for your small business.
See once and for all exactly what you need to do to get your business up & running and your profits up & raining. Make a list, check it twice, make it rain.

Ready Name Fire

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It’s hands down one of the most frustrating, fear-inducing, throw-your-hands-up-in-defeat part of starting a business:
what in the hell are you going to call yourself.

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When it comes to naming your business, you’re probably thinking things like:

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AND THEN…
just when you find something you think is solid gold, a quick google search shows you someone else is already using it.

OR WORSE:
You go forward and spend tons of time and money developing your brand around this one glorious name only to get sued by the person who had the trademark for it, losing all of that work and brand recognition you worked so hard on.

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We get down & dirty with what exactly makes for a great name & how you can use those characteristics as a strategy for your own business naming process. (Think things like pronounceability, brand connection and extension, a disruption factor, & storytelling.)

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Oh yeah, we lay out a step-by-step, concrete method for crafting a business name you (and all of your dream customers) can get behind. Complete with samples to help you navigate your own naming journey. Because who doesn’t love examples?

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We lay out a baseline explanation of trademark registration and everything that goes into an application so that when you get there you can make an educated decision on how you want to go about it (DIY style or dial-a-lawyer style).

Worksheets & Cheat sheets

Ready, Name: Fire! also comes locked and loaded with worksheets and cheat sheets so that you can start taking naming action right away.

YOU GET:
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The Naming Worksheet
to walk you through the naming process we teach in the guide and get you that incredible name.

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‘The Anatomy of an Excellent Name’ Cheat Sheet
to help you assess your favorite options and make sure they align with what makes for a strong and secure biz name.

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Trademark Search Cheat Sheet
to walk you through step by step how to do a basic trademark search yourself.

Plus all sorts of other valuable 
nuggets of wisdom on things like,

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And don’t even make us mention how much hilarity and enjoyment you’ll find reading it. It’s us, after all.

So it’s about time that you stop randomly throwing name ideas at a wall, and instead get your hands on a killer strategy, a doable process, and an ironclad legal plan.

Did somebody say bonuses?

Why, yes, somebody did.

For a limited time, you can get two fancy-schmancy bonuses for your naming pleasure:

Ready, Name, Fire! Q+A Call with Rachel Rodgers (recorded)

Listen to this recorded Q&A call with Rachel Rodgers where she answers real customer questions on naming. This is your opportunity to get your further naming and trademark advice directly from an intellectual property lawyer & strategist.

This is a recorded call and will be posted in the membership site if want to listen again and again (hint: you will).

An intellectual property strategy session with Rachel costs $350/hour, get the benefit of her expertise for free on this recorded bonus call.

How-To Trademark Search Video

Follow along as Rachel conducts a trademark search on screen in this bonus video. Watch her expert step-by-step process for conducting a search to determine if a name is available and worthy of trademark protection. You’ll also learn how Rachel analyzes search results to determine whether a more in-depth search is needed or whether the name is ready for a trademark application.

Rachel charges $500 to conduct a professional trademark search, learn her methods for free in this bonus video.

Make your brand protected and profitable once and for all so you can get back to (or started on) all of the other things that make your business so badass.

Get a name worth shouting from the rooftops. Start now.

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To give you a taste of how our products or services have helped (and wowed) people, 

check out these kind words:

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If IP is a goldmine, Rachel is the excavator helping you uncover the gold. The course material was easy to understand and clear to apply. I really appreciate Rachel giving so much valuable information without being salesy and doing the “dangle the carrot” thing. Thank you Rachel for sharing your gifts.
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Before I had so many questions and had no idea where to begin. I sort felt like I was drowning in legal questions! Now I’m feeling confident and more legit than ever! Thank you @rachrodgersesq for this amazing guide! Hurry and get yours!
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NATASHIA RENEE

pamelaWorking with Rachel to trademark three business programs has been amazing. Not only do I understand now how important it is to protect my intellectual property, but the bonus surprise is her firm made it easy and painless. When was the last time you could say THAT about a law firm?

Registering my trademarks and protecting my intellectual property has tremendously helped reduce copycattery and has given me more confidence in my brand uniqueness in promoting my events, programs and tv show! Fantastic business investment!
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-SUSAN HYATT, Master Certified Life Coach

I signed up for Rachel’s email list last week and have been blown away by the quality of the information she is sharing there… so helpful to me and my business. Making me realize how vulnerable my business might be and how to take proactive steps to protect it in a smarter way.
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Maia Duerr

Rachel definitely makes IP law interesting, understandable, and most importantly, she and her team in this course translates how it is essential in the monetary value of your content, brand assets and business valuation. Build your small business for growth, structured right with real TM protection, aka insurance, aka asset appreciation. Build a creative firm that is built to become and empire.sbbnunchucks_golddashshort

testimonials1There are challenges and legal issues that we don’t even know exist and that can bite us pretty badly. Rachel Rodgers, created this project as a way to help with the challenges you know you have as well as the ones you don’t. What I like about the Small Business Bodyguard project is that it’s written in a fun and engaging way. Oh, and it’s absolutely for Owners!
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– CHRIS BROGAN

NY Times Bestselling Author

Thank you for putting together such a much-needed resource for the entrepreneurial/creative community. Legal stuff makes me wanna jump out a window—but probably not as much as having someone steal my best selling piece and slap it on a tee-shirt at Urban Outfitters without asking.
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LESLEY DESANTIS

I want to thank you for offering this. As you know, there isn’t much info online about how to protect your online brand. The lawyers I know aren’t much help either – they’re pretty much mired in the past and are afraid of the internet.
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LAUREN MCCABE

testimonials3Small Business Bodyguard is THE essential resource for entrepreneurs. I know of no other resource that so thoroughly tells you what you need to know, why you need to know it, and what to do about it. These templates, checklists, and worksheets by themselves are worth the cost. Had I used just two of them I would’ve saved between $11,000 and $13,000 in the past three years. It’s not a matter of if you’ll need them, it’s a matter of when.
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– CHARLIE GILKEY

Writer, Speaker, Business Advisor & CEO

Psst: who are the masterminds behind this golden nugget of naming information?

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Rachel is a business lawyer, intellectual property strategist, creator of Small Business Bodyguard and all around legal badass. She runs a non-traditional law firm—Rodgers Collective P.C.—that has successfully disrupted the legal industry and made it easy (and damn fun) for innovative companies, startups and entrepreneurs to work with experienced attorneys and get the legal help they need to do the crazy stuff they want to do. Her firm has been featured in Forbes, The Washington Post, Entrepreneur Magazine, and more, while Rachel herself has been featured in and contributed to various media outlets and publications such as Fast Company, MSNBC, The Huffington Post, Amex Open Forum and others.

As for Small Business Bodyguard, Rachel started this revolution by creating the innovative and entertaining business law guide called Small Business Bodyguard: Cover Your Bases, Cover Your Assets, Cover Your Ass. This game-changing resource has been called “fun and engaging” by New York Times bestselling author Chris Brogan and a “graduate-level course on how to build a strong foundation for your business” by CEO of OurDeal, Kyle Durand. SBB has now grown to include a full team with several new legal kits launching this year.

Back in the old days, Rachel received her J.D. from Benjamin N. Cardozo School of Law in New York and has a Certificate in Alternative Dispute Resolution, also from Benjamin N. Cardozo School of Law. She’s been admitted to the Bar in both New York and New Jersey and has had cocktails at bars all around the world. Before starting her law firm and Small Business Bodyguard Inc., she clerked for a judge and worked at nonprofits in New York, at a premier lobbying firm in Washington, D.C., and on Capitol Hill in the Senate Office of Hillary Rodham Clinton.

When she’s not taking care of clients or customers, you can find her baking in the kitchen (barefoot, with rosé in hand), playing hide-and-seek with her two toddlers (aren’t you tired just reading that?!), hanging out with her hubby (who builds motorcycles, which totally ups her cool factor, right?), or spending time in France, her absolute favorite place on the face of the planet.

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Matt is a copywriter, content strategist, SEM expert, and conceptual, big-picture thinker. Basically this means he creates brilliant headlines as well as great marketing ideas. He handled the creative and strategic parts of this guide, sharing what he’s learned from years of experience crafting killer business names.

Whether it’s as straightforward as compelling someone to make a purchase, or helping them take the first step in a much more complex process, Matt is skilled at finding the best possible way to convert web visitors into lifelong customers. His work covers everything from landing pages to brochures, to mass marketing emails—and even an emergency love letter that a client needed to get out of the dog house one Valentine’s Day.

Matt’s been described as a calculated risk-taker and someone full of quirky, crazy, quality ideas that make any project better just from having him near it.

Matt graduated from University of Oklahoma with a BA in Letters—a program based upon the assumption that cultivated intelligence, good judgment, and artistic expression in speech and writing are desirable in and of themselves.

He’s the co-founder of Foot Cardigan and Show & Arrow and is employed at a strategic marketing and consulting firm called Reap Marketing. Matt lives in Dallas, TX with his wife and young son.

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Still toeing the line? 
Here are some FAQs we’ve been asked that might speak to ya:

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Who is this for?

Anyone looking for a business, product, or service name. Whether you’re an established business owner or just getting started, this guide will help you develop the names you’ll need today, tomorrow, and forever as you grow your business. If you need to name ANYTHING, you’ll find tips and tricks in Ready, Name, Fire! that will help demystify the process from a branding perspective and help you understand what you need to do from a legal perspective.

Can’t I just use my personal name for the name of my business?

Of course, but is it recommended? Not really! There’s a variety of reasons using your personal name may not be ideal. Think: it’s not that memorable; personal names aren’t eligible for trademark protection until you reach Beyonce-like status; and what happens when it isn’t just you anymore? Using your personal name may seem like the right way to go on day 1 but may limit your options on day 756 in ways you didn’t anticipate.

Why is a great name so important?

When you choose the name of your business, you aren’t just choosing the name— you’re taking a crucial step in the process of creating a brand. Your brand. The brand in which you will invest incredible amounts of time and money, in hopes that it will spark recognition within your market (or around the world). When you’re aimed at success, naming your business, product or service is important (and intense) stuff.

What is a trademark?

A trademark is a symbol, word, or phrase that legally represents a business entity. You could say that trademarks represent what we generally refer to on the streets as logos, slogans, brands, etc. You could also say that anyone can decide that the symbols/words/phrases they use are worthy of trademark protection and start hanging trademark symbols at the end of them willy-nilly, but, on that point, you’d be wrong. Trademarks come into existence either through established use, or registration. So you can’t just come up with a business name and slap a ™ or an Ⓡ on there from day one without going through the official registration process with the United States Patent and Trademark Office (Around here we call it the USPTO. Pretty clever nickname, right?).

Why do I need one?

As a business owner, trademarks and trademark law serve to protect the brand you’ve worked hard to build. It looks like this: you come up with a distinct (not descriptive) name for your business, register it as a trademark, and from that point, others are legally prevented from using the mark—or one that would be “confusingly” similar—in commerce.

Now, if you hadn’t registered a trademark, you wouldn’t be able to prevent others from using the same (or similar) mark. Moreover—and this is the part that will give you the night sweats—if the user of a same or similar mark decide to register the trademark, they could prevent you from using it as well. Brutal, right? Of course, it is. Don’t make that mistake, Ready, Name, Fire! can help.

How much does it cost?

The premium option is normally $50. The premium option includes both the guide and the worksheets plus bonuses valued at $700. The regular option is normally $42. The regular option includes ONLY the guide and worksheets, no fancy bonuses.

Tell me more about these bonuses.

For a limited time (read: you’ve got ‘til this Friday), you can get two fancy-schmancy bonuses for your naming pleasure:

Ready, Name, Fire! Q+A Call (recorded) with Rachel Rodgers: Have a question about your proposed name? Wondering about a name you already have? Curious about the trademarkability of a particular name? Listen to this call from real customers and get advice on naming and trademark questions from an intellectual property lawyer & strategist.

This will be a recorded call and posted in the membership site so you can listen again and again (hint: you will).

An intellectual property strategy session with Rachel costs $350/hour, get the benefit of her expertise for free on this recorded bonus call.

How-To Trademark Search Video: Follow along as Rachel conducts a trademark search on screen in this bonus video. Watch her expert step-by-step process for conducting a search to determine if a name is available and worthy of trademark protection. You’ll also learn how Rachel analyzes search results to determine whether a more in-depth search is needed or whether the name is ready for a trademark application.

Rachel charges $500 to conduct a professional trademark search, learn her methods for free in this bonus video.

What’s your refund policy?

As this is a digital and downloadable product, we can’t offer a refund since there is no way to get the product back once it’s been downloaded. But we love happy customers so we’d love to hear about what’s bugging you to see if it’s something we can fix. We are known for jumping through flaming hoops to meet our customer’s needs. We definitely want to help if we can. Drop a line to us here: help@smallbusinessbodyguard.com.

What’s the format? Is this a course?

No, this is decidedly not a course. Consider this your modern-day legal and creative reference specifically for naming your business You simply download the resource and boom! You have everything you need—including the templates and checklists in Word format so they are easy for you to adapt and customize.

Will I still need a lawyer-or will this cover all of my trademarking needs?

This covers a lot of legal ground regarding trademarking your business name plus the worksheets and cheat sheets you need to actually take care of bidness. Of course, this isn’t everything legal you’ll ever need to know on the topic, but it is exactly what you need to make educated decisions for your business’ future.

Make your brand protected and profitable once and for all so you can get back to (or started on) all of the other things that make your business so badass.

Get a name worth shouting from the rooftops. Start now.

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