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A few handy tips on your privacy policy

Let’s talk privacy policy best practices, shall we? I mean, is there anything else sexier to talk about? I think not.

Because honestly, consumer privacy is a big topic these days and for good reason. With cyber crimes and hacking, it’s critical that you you have a clear, easily-accessible privacy policy that includes all of the legally required information on ALL of your websites.

So here are a few tips on what you should and shouldn’t do on your privacy policy:

  1. Make sure your privacy policy is visible on every single page of your website. Cuz, um, that’s kind of the point (Since a privacy policy creates a legal contract with the people who visit your website, they sorta have to see it with their eyes for it to work).
  2. Be honest about what you do with the info you collect.  Being vague about what you do with their personal information can get you in legal hot water, so if, for example, you use their name and email address to send out your newsletter, write that out and let them know.
  3. If third parties—like payment processors, analytics companies, email marketing firms, etc—have access to your website visitor’s info (and almost all businesses do), you gotta disclose that in your privacy policy.
  4. Offer an opt-out option. This usually applies to information automatically collected via cookies, so often all you need to do is offer instructions on how to disable cookies when visiting your site.

In addition to being a good business practice, this will also endear your customers to you because it is a great show of trustworthiness.


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